Humana activities in Georgia are carried out by BTTG, operating across five regions and providing high-quality second-hand clothing through both retail and wholesale channels. The organisation is active in Tbilisi, Rustavi, Kutaisi, Batumi, and Zugdidi, playing a pioneering role in developing the second-hand textile market locally.
Wholesale operations started in March 2021, followed by the opening of the first retail stores in April 2022, marking the beginning of rapid growth in the country.
Today, BTTG operates 15 retail shops and 2 wholesale locations, employing 194 people across its operations.
Beyond Georgia, the organisation is also contributing to the expansion of second-hand activities in neighbouring countries, such as Armenia, supporting the growth of sustainable and affordable fashion in the region.
