Our sorting centres are at the heart of our circular model – this is where clothing is given a new life.

Second-hand textiles are sourced from trusted collection partners across Europe and the United States. Many of these items are still of high quality, as they are often discarded long before the end of their usable life.

At our sorting centres in Lithuania, Estonia, Turkey, and Oman, textiles are carefully assessed and sorted into more than 300 categories. These categories reflect differences in quality, condition, style, seasonality, purpose, and market demand, using expertise developed over decades of experience.

The goal is to ensure that every item finds its most suitable next use.

Once sorted, textiles are distributed across a wide range of channels. A significant share is offered in our retail stores, while others are supplied to international markets and partners across Africa, Asia, and other regions where there is strong demand for affordable clothing.

Textiles that are no longer suitable for direct reuse are redirected to recycling processes or used as raw materials in industrial applications, such as fibre and material recovery. Only a very small share remains without further use.

This system ensures that the vast majority of collected textiles are reused or recycled, significantly reducing environmental impact and supporting a circular economy in practice.